Who we help

We've worked with some brilliant clients across all our brands. We've coached, consulted and created with organisations globally.

This page contains a little information on just a few of them.

Our clients

Simon just gets stories. He gets to the heart of a communication quickly and is able to extract a clear narrative, a connecting theme and an effective way to tell the right story. His work in theatre and his years in business mean that he sees both side of the fence. He knows what a brand or company might need to share an idea with its audience, but he also understands the power and emotional pull of a great story. He was invaluable to me when I transitioned from external consultant to a senior internal role with BA. He helped me see my own authentic story and find the right ways to share it convincingly with others.”
Paul Raben-Christensen - Leadership Development Partner Bloomberg / British Airways

“I’ve had the privilege to work with Simon for a few years now through the social enterprise work I do with Women Ahead. Most recently he expertly supported me to get ready for my talk as part of TEDx Westminster. Simon’s has deep knowledge and skill in the arena, his way of working is very collaborative and feels very in partnership with me and coaching-led in style. He has this ability to ask effective questions and really listen to a client, to get behind the message they are trying to achieve. He then waves his magic story wand over the material and it comes back structured in a way that I just wouldn’t think of. The results speak for themselves, audiences are fully engaged in the story I want to tell and as a speaker he gives me the confidence to share my message with an authentic and clear voice. Working with Simon I feel I am able to deliver my story, with a bit of his magic and skill. Thank you for your help and support!”
Sarah Winckless, MBE - Olympian, World Champion Rower, and Executive Coach

“I’ve been working with Simon on and off for the last eight years. Initially I enlisted him to help with storytelling in Edelman’s insight division. This proved very successful and Simon went on to support the wider Edelman business in the creative direction and content development of three international conferences.

When I started Delineate it made sense to get Simon to support the development of my brand’s story. As well as helping with the initial story we told the world, Simon has helped us develop our employer brand story, by working with us to develop our values and the way we talk to our customers and one another.

His expertise in story and storytelling is different from others I have come across. He manages to marry his creative background in theatre with decades of experience in business communications and as a consultant. It makes for a potent yet practical mixture.”

James (JT) Turner - Founder and CEO, Delineate

"Simon initially supported my teams at Lloyds Banking Group, Group Digital with their storytelling capabilities. We were trying to get into the minds of our users and Simon ran workshops on the key elements of a story and how we could apply them to the user experience.

Since then Simon has been very supportive, offering advice on how I can use stories to enhance my communication, both as an individual and to engage my teams and clients. His understanding of stories straddles brand, business and the world of entertainment. It’s always pragmatic and clear. Never fluffy, but always engaging and creative."

James Stewart, Head of Digital Engagement

"I met Simon when I was looking for someone to help me create a connection between the separate parts of a leadership event for Sony Pictures. He worked collaboratively with me and my team to find a clear narrative through our programme. He also supported individuals on their story journeys. It was a great success.

Simon’s creativity and story knowledge is up there with the best, but he never gets lost in the theory. His storytelling advice is always practical and grounded in the needs of the client and their audience."

Judy Goldberg, Founder - Wondershift (previously head of L&D Sony Pictures)
We're Jonny and Simon Arrowsmith